01 Starting out
Launch
- You have zero or one property
- You’re planning a move away from the 9‑to‑5
- You want a proven model, not a hunch
A free live session on how a first apartment really gets launched.
Register for the free webinarBy the founders of The Flex & Base360
Launch01 and scale02 a short‑term rental business.
The operating playbook behind The Flex — furnished apartments in 7 cities — and the systems we built into Base360. Taught by the people who still run them.
01 Launch New, or one unit
Register for the free webinar02 Scale Already operating
Book a free strategy call
The Flex — live inLondon · Paris · Lisbon · Berlin · Algiers · Oran · Constantine
Opening nextMilan · Cairo
02Two ways in
Where are you starting from?
Not sure which fits? Start with the webinar — it’s free, and it covers both.
03Why listen to us
Not a course business. An operating business that teaches.
Everything in the Academy is drawn from apartments we run today, with software we built because nothing else could keep up.
- Cities live
- 7
- Apartments operated
- 120+
- Guest nights hosted
- 85k
- Cities opening next
- 2
01The operation
The Flex
Furnished apartments for short and long stays, run by our own teams.
02The systems
Base360
The property management software we built to run The Flex — now used by other operators.
03The playbook
Flex Academy
The decisions, processes and numbers behind both, taught in the order you need them.
04The honest version
Listing a flat is easy. Running one is the business.
Most courses stop at the listing. Most new operators fail at what comes after it.
| Number | What most courses teach | What operating actually takes |
|---|---|---|
| 01 | How to create an Airbnb listing | Landlord agreements, licensing and compliance — city by city |
| 02 | Furnishing on a budget | Turnovers, cleaners and a maintenance call at 11pm |
| 03 | Pricing hacks | Pricing across seasons, channels and length of stay |
| 04 | “Passive income” | Systems that let it run without you in every message |
05The playbook
Six chapters. The same order we use.
Each chapter is a stage we go through every time we open an apartment. Launch covers the first four in depth; Scale goes deep on the last two.
Taught with the same Base360 workflows our teams use in production.
Start with the free webinar01Market & deal selectionChoosing a city, a street and a unit that will actually perform.Launch
- Reading demand before you commit
- The numbers a unit must hit
- Red flags in listings and landlords
02Agreements & complianceSecuring properties legally, with or without buying them.Launch
- Rent-to-rent and management agreements
- Licensing and local rules
- Insurance and deposits
03Setup & designFurnishing for reviews, durability and fast turnovers.Launch
- A repeatable setup spec
- Photography that sells
- Launch-week checklist
04Pricing & distributionFilling the calendar at the right rate, on the right channels.Launch
- Base rates and seasonality
- Channels beyond Airbnb
- Minimum stays and gaps
05Guest operationsCheck-ins, cleaning, maintenance and reviews — without burning out.Scale
- Turnover standards and teams
- Messaging templates and automation
- Handling problems at 2am
06Systems & scaleTurning a few units into a company that runs without you.Scale
- Hiring and delegating
- Software and reporting
- Unit economics at 10, 30, 100 units
06Launch · Free webinar
Your first apartment, properly launched.
A live 75-minute session with the team behind The Flex. How we find, secure and launch a unit — and what it really costs.
12Nov
You’ll leave knowing
- How to secure a property without buying one
- The real launch budget for a first unit
- The first 30 days of operations, step by step
Save your seat
Three fields. Your joining link arrives by email straight away.
07Case files
Proof from the portfolio, not promises.
Real units from The Flex, documented the way we teach them.
01 · London2-bed · Management agreement Empty to fully booked in five weeks
- To first guest
- 5 wks
- Occupancy, yr 1
- 84%
02 · Lisbon1-bed · Rent-to-rent A mid-stay strategy for a seasonal market
- Avg. nights / stay
- 31
- Occupancy, winter
- 92%
03 · AlgiersBuilding · 6 units Opening a market from scratch
- Units at launch
- 6
- Avg. guest rating
- 4.8
08The founders
Built by operators who still operate.
We didn’t set out to teach. We set out to run apartments properly — and kept writing down what worked.
That notebook became the processes our teams use in seven cities, and the software we built when nothing else could keep up. Flex Academy is that notebook, opened up.
Everything we teach, we still do on Monday morning.
The foundersThe Flex · Base360
- 01
One apartment
The first Flex unit, run by the founders themselves.
- 02
7 cities
From London to Constantine, with our own teams on the ground.
- 03
Base360
Software built when off-the-shelf tools couldn’t keep up.
- 04
Flex Academy
The playbook, opened up to the next generation of operators.
09Scale · Strategy call
Running a few units? Let’s make it a company.
A free 30-minute call for operators who want to grow without becoming the bottleneck.
On the call
- Where your portfolio is leaking margin
- Which processes to systemise first
- When to hire, and who
- Whether Scale is the right fit — or not
10Questions
The questions everyone asks first.
Something we haven’t covered? Ask us on a call.
Book a free strategy callStarting out
Do I need to own a property?
No. Most of our apartments aren’t owned by us. The webinar explains rent-to-rent and management agreements — how they work, and when they don’t.
How much money do I need to start?
Less than buying, more than most courses admit. We walk through a real launch budget for a first unit in the webinar, line by line.
Can I do this alongside a full-time job?
Yes — most people start that way. The playbook is built around systems so the first unit doesn’t need you on call all day.
The programmes
Is the webinar a sales pitch?
It’s a working session. You’ll leave with a usable plan whether or not you join anything afterwards. We’ll mention the programme at the end, briefly.
What happens on a strategy call?
We look at your portfolio, find the constraint, and recommend a next step. If Scale isn’t the right fit, we’ll say so.
Do I need to use Base360?
No. We teach with it because it’s what we use, but the playbook works with any tools.
Practicalities
Is short-term renting legal where I live?
It depends on the city — and that’s exactly why compliance is its own chapter. We cover how to check the rules before you commit to anything.
Which countries does this apply to?
The principles are universal; our examples come from the 7 cities we operate in across Europe and North Africa.
Something we haven’t covered? Ask us on a call.
Book a free strategy call
Lisbon
7 cities live · 2 opening next
11Start here
Start from where you are.
New to short-term rentals
Register for the free webinarAlready running units
Book a free strategy callNot ready for either?
Get the STR scaling checklist — the 24 checks we run before adding a unit.